If you run an online store, then you will know all the challenges that this kind of business involves. From building valuable customer loyalty through to converting visitors to your website into buyers, there are certainly many areas to consider if you want your enterprise to thrive and grow. Happily, these challenges can be successfully overcome when you focus on your shop’s website – read on to discover our essential tips.
Give Your Customers Peace Of Mind
These days, everyone is well aware of the dangers of cyber crime, and this includes your target customers. This means that the onus is on you to provide a sense of security for your shoppers, allowing them to feel good about trusting your company with their sensitive data and financial details. Being SSL certified offers an instant visual reassurance in the form of a padlock symbol by your website’s URL, whilst additional measures such as AML identity verification will also keep your business safe from bad actors. You can learn more about AML identity verification tools from specialists such as w2globaldata.com/regulatory-compliance-solutions-and-software/aml-id-checks.
Reward Your Base
Customer loyalty is something that all retailers strive for, and e-commerce businesses are no different. And the metrics back up the value of nurturing a base of repeat customers, with highlighting that a returning shopper ends up being worth ten times more than their initial purchase to a business. This means that you should focus on rewarding this group of customers, by offering a loyalty scheme or other special offers just for them.
Cross-Selling Pays
Looking at what your customers are adding to their basket is a smart way to encourage additional sales. By using software tools that can suggest similar types of products, you can quickly boost sales whilst also providing a helpful service to your customers, who will appreciate a personalised experience. For example, if a customer is looking to buy a smartphone, showing them relevant accessories such as compatible cases or chargers can encourage them to add these to their cart, too.
Make It Easy
Don’t neglect social media platforms as a means to gain sales. Adding an online shop function to your Facebook or Instagram account can make it easy for customers to quickly purchase that item that’s just caught their eye, rather than relying on their interest to hold until they get around to visiting your website.