In recent years, the way that customers look for goods and services has changed immensely. In years gone by radio adverts, the yellow pages and leaflets through doors would be some of the ways that a business would get their name out there and advertise what they offer.
However, the rise of the internet has meant that we can now use our phones and computers to search for anything we want – and if you run a business, it is essential that this is something that you take into consideration if you want your business to be a success.
Having a website is important for the modern-day business – but websites vary and as the first thing most of your customers will see, it is a good idea to have a professional like this web design Glasgow based company, Design Hero build the site for you.
Here are three main ingredients that are required for a successful business website…
Easy to Use – Customers want to be able to look at the site and see what is on offer. A clear site with an easy to use menu will appeal to customers. Avoid making it cluttered as this then can be difficult to navigate.
Can be Found on Google – Using search engine optimisation will ensure that as well as having a great website, people can actually find it.
On Brand – Your company branding is important as it is how people will recognise you, building familiarity and trust. Make sure that you incorporate your branding into your website.