When it comes to working as a freelancer, you will often find that there are many other people competing for the same work as you. This makes it a very competitive field and the need to stand out from the crowd becomes even more important. This is where branding can give you some competitive edge and a Brand Strategy Agency can help you to find the best ways to do this. Here are some of our top techniques for you to have a look at.
Projecting the right image – it is important that any marketing and online presence that you create for yourself projects an image that is consistent and relevant and honest. You will want to ensure that any logo that you use is reflective of your freelance work and your personality and that you have biographies of yourself that include a little bit about you, your work experience and relevant qualifications and gives a glimpse of you as a person.
Social Media – having a social media presence in today’s society is almost social proof that you are a legitimate business and many people will search on these platforms before looking to see whether you have a website or other online presence Social media is great place to be able to give an insight into your business as well as your personality.