How to stand out as a professional wedding photographer

May 6, 2020 3:49 pm

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How to stand out as a professional wedding photographer

In some ways, becoming a professional wedding photographer has never been easier. The technology on offers means that the same level of technical skill is not necessarily required as it was in the past. Yet, this also poses its own problems in the form of increased competition. Never before has it been so essential to make yourself stand out in a crowded marketplace. Here are some tips to make this happen.

Deliver quality on time, every time

The level of service you offer is almost as important as the pictures you provide. The bride and groom need to feel comfortable with you and know that they will be the centre of your world on their special day.

They want you to listen to their thoughts and feelings and deliver what they want, in the format they have ordered, for the price you have agreed and on the date you have promised. Achieve all of these things and you will be well on the road to success. Word of mouth is one of the most effective marketing methods, especially when someone is looking for a professional to trust with creating permanent memories of what should be the happiest day of their life.

You want to become known for the quality of the pictures you provide, such as the photographer who captured a daring rescue as well as a wedding – read all about this on the Daily Mail website at dailymail.co.uk/news/article-3069155/Helicopter-crashes-couple-s-wedding-fire-department-rescues-climber-got-stuck-nearby-cliff-vows.html – rather than one sued over the service provided, such as the photographer described in the TIME article at newsfeed.time.com/2013/01/13/wedding-photographer-sued-for-missing-the-kiss. Not all publicity is good publicity after all.

Be original

Follow in the footsteps of a wedding photographer in Hampshire and set yourself up in an original and stunning location that offers plenty of opportunities to get work and take great photographs. You then need to think about the type of service you want to provide. Do you want to offer ‘creative and alternative’ options, go down a traditional but more competitive route, or try something completely different? Just think carefully about any ‘original’ idea. Becoming the first solely aerial wedding photographer may give you an edge when it comes to marketing but would it be practical or lucrative?

One of the best things you can aim to do is fill a gap in the market. You might be based in a creativity-packed region where couples are crying out for a more traditional photographer or perhaps you could become the only ‘alternative’ snapper in your area? Find the gap and then exploit it.

Make your name known

You could be the best wedding photographer in the world but if no one knows you exist you will never see business success. Explore different marketing avenues, from photo features in your local press to running your own Facebook competition to get your name known.

Ensure you are doing everything you can in terms of SEO to make sure your business is right up there when people do an internet search, and if you don’t have the online marketing skills you need to succeed in the digital world, seek professional advice. A relatively small initial outlay can pay big dividends in the end.