There is no doubt that Christmas is one of the busiest times for online retailers. With more people using the internet to make their big festive purchases, how can ecommerce retailers ensure the best experience for their customers and boost sales too?
- Easy to pay
Ensure your website makes it easy for customers to pay. Consider the different ways that customers may prefer to pay, such as paypal, Apple pay, buy now pay later and by card. Make sure your checkout and payment transactions are simple and safe to encourage customers to spend their money with you.
- Straightforward navigation
If your site is awkward, cumbersome or simply unattractive, you could lose up to 40% of potential customers. This is especially true if the checkout process is difficult to navigate. Ensure your site is intuitive, easy to navigate and consider a sign in service to retain customer information to make it even easier.
- Optimise for mobile
Remember that the majority of sales will come from mobile internet searches and not computers anymore. This makes it essential to have a website that is optimised for use on the smaller screens of mobile phones. For help with Ecommerce Web Design Dublin, consider a site like Ecommerce Web Design Dublin Ryco Marketing.
- Choose the right shipping options
There are many different shipping methods so choose one that works for you in terms of cost and customer satisfaction. Consider ease for the customer and don’t overlook services like local pick up points.